About Us
Great Counsel Luxury Eyewear isn't just a brand, it's a statement. Born from the vision of renowned multimedia personality and lifestyle maven, April Watts, it stands as a beacon of luxury and meticulous craftsmanship in the world of eyewear. Conceived in 2022 under a different moniker, the brand has evolved, with April's unwavering pursuit of perfection guiding its journey.
Dedicated to ensuring unparalleled quality, April took a hands-on approach, wearing and testing the prototypes for an entire year. This rigorous trial was not just about wear and tear but about gathering real-world feedback. And the results? A cascade of admiration and awe from those fortunate enough to witness the prototypes in action.
Every frame you see is a testament to April's original design prowess. But design is just the start. Each pair is meticulously handcrafted right here in the USA, combining the precision of an expert design engineer with the unmatched elegance of top-tier Italian acetate.
But these glasses are more than their aesthetics. Their resilience has been battle-tested - enduring the caprices of all four seasons and even thriving in adrenaline-fueled adventures like jet-skiing across the azure waters of the Mexican Caribbean.
At Great Counsel Luxury Eyewear, we don't just claim quality - we live by it. Join us in experiencing eyewear that doesn't just shield your eyes but elevates your entire essence.
OUR VALUES
At Great Counsel Luxury Eyewear, our foundation is built on four unwavering pillars: love, freedom, style, and constant elevation. These are more than just words to us; they are the essence of our brand's soul and the compass by which we navigate every decision. Every creation, every interaction, and every endeavor is a manifestation of these core truths we deem self-evident. As we journey forward, we pledge to let these values illuminate our path and resonate in every piece of eyewear we craft.
OUR MISSION
The mission of Great Counsel Luxury Eyewear is to craft eyewear that embodies impeccable style and unmatched quality. We believe in the transformative power of our designs, enabling wearers to not only change their style but to change their life. Our vision extends beyond the lenses, working from the outside in, inspiring individuals to elevate their view of themselves and the world around them. “Elevate your view,” isn’t just a catch phrase. It’s a culture.
